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Lou's Deli 2940 Lincoln Ave

2940 Lincoln Ave, San Diego, CA
HM DRINKS
SPECIALS
SANDWICHES
SALADS & SIDES
CHIPS
SLUSHEES!!! TO-GO
COCKTAILS TO-GO
SPIRITS BOTTLE SHOP
BEER TO-GO
N/A BEVERAGES
WINE TO-GO
MERCH!!!

Featured Items

  • KALE CAESAR WRAP WITH FRIED CHICKEN CUTLET

    Our secret menu item just got easier to order! While this needs no introduction, here is our famous Kale Caesar Salad as a Wrap add Fried Chicken Cutlet. Get it while you can, but shhhhh its still a secret - or is it?

    $19.00
  • TURKEY CLUB

    TURKEY. BACON. WHITE CHEDDAR. AVOCADO. SPROUTS. MAYO. TOASTED SOURDOUGH.

    $14.99
  • LOUIE'S ITALIAN SUB

    GENOA SALAMI. MORTADELLA. CAPICOLA. PROVOLONE. ICEBERG. TOMATO. ONION. ITALIAN DRESSING. MAYO. MUSTARD. ON A HOAGIE ROLL.

    $14.99

HM DRINKS

DRAFT

  • PRIEM WEST COAST IPA - DELI ORDER

    $8.00
  • HARLAND HAZY IPA - DELI ORDER

    $8.00
  • OH YEAH LAGER - DELI ORDER

    $7.00
  • LABATT BLUE - DELI ORDER

    $7.00

WINE

  • WHITE GLASS - DELI ORDER

    $13.00
  • ORANGE GLASS - DELI ORDER

    $14.00
  • ROSÉ GLASS - DELI ORDER

    $13.00
  • CHILLED RED GLASS - DELI ORDER

    $13.00
  • RED GLASS - DELI ORDER

    $13.00
  • BUBBLES GLASS - DELI ORDER

    $13.00

BOILER MAKERS

  • BLESS THE BEAST - DELI ORDER

    $11.00
  • EAGLE MANIAC - DELI ORDER

    $11.00
  • DONNA SUMMER - DELI ORDER

    $11.00
  • EAZY DUZ IT - DELI ORDER

    $15.00

COCKTAILS

  • RED RYDER - DELI ORDER

    $13.00
  • CACTUS COOLER - DELI ORDER

    $13.00
  • GIN TONIC - DELI ORDER

    $13.00
  • SUPER GRASS - DELI ORDER

    $13.00
  • 99 PROBLEMS - DELI ORDER

    $13.00
  • LARGE MARG - DELI ORDER

    $13.00
  • WARD 8 - DELI ORDER

    $13.00
  • AGUA RANCHERA - DELI ORDER

    $13.00
  • DONNA'S MICHELADA - DELI ORDER

    $10.00
  • N/A MICHELADA - DELI ORDER

    $10.00
  • TECATE MICHELADA - DELI ORDER

    $10.00
  • N/A AMALFI SPRITZ - DELI ORDER

    $13.00
  • HIGH FASHION - DELI ORDER

    $13.00
  • ZLATAN - DELI ORDER

    $13.00
  • BLUEGRONI - DELI ORDER

    $13.00
  • SPRO-TINI (VODKA) - DELI ORDER

    $14.00
  • SPRO-TINI (TEQUILA) - DELI ORDER

    $14.00
  • DIRTY FREEZER-TINI - DELI ORDER

    $14.00
  • MINI FREEZER-TINI - DELI ORDER

    $9.00

SPECIALS

  • BANANA PUDDING

    Fresh Banana Slices. Vanilla Pudding. Nilla Wafers. Whipped Cream. Love!

    $8.00

SANDWICHES

  • BREAKFAST HOAGIE

    EGGS. BREAKFAST SAUSAGE. BACON. TATER TOTS. AMERICAN CHEESE. JALAPENO AIOLI. HOAGIE.

    $13.99
  • CHICKEN PARM

    CHICKEN CUTLETS. FRESH MOZZARELLA. VODKA SAUCE. PARM. FRESH BASIL. ON A TOASTED BAGUETTE.

    $16.99
  • CHOPPED CHEESE

    CHOPPED BEEF PATTY. MELTED ONION & AMERICAN CHEESE. SHREDDED ICEBERG. TOMATO. HOUSE SAUCE. HOAGIE ROLL.

    $15.99
  • HOT PASTRAMI

    PASTRAMI. COLESLAW. MUSTARD. MAYO. WHITE CHEDDAR. TOASTED RYE. ADD DOUBLE PASTRAMI + $4.00

    $16.99
  • KALE CAESAR WRAP WITH FRIED CHICKEN CUTLET

    Our secret menu item just got easier to order! While this needs no introduction, here is our famous Kale Caesar Salad as a Wrap add Fried Chicken Cutlet. Get it while you can, but shhhhh its still a secret - or is it?

    $19.00
  • LOUIE'S ITALIAN SUB

    GENOA SALAMI. MORTADELLA. CAPICOLA. PROVOLONE. ICEBERG. TOMATO. ONION. ITALIAN DRESSING. MAYO. MUSTARD. ON A HOAGIE ROLL.

    $14.99
  • SUPER BEEF "NORTH SHORE STYLE"

    THINLY SLICED ROAST BEEF - PILED HIGH! AMERICAN CHEESE. JAMES RIVER BBQ SAUCE. MAYO. SEEDED BRIOCHE BUN.

    $15.99
  • TUNA SALAD SANDWICH

    TUNA SALAD (MAYO. CELERY. PICKLE. S&P). TOMATO. RED ONION. ON RYE BREAD. (Make it a Melt!!! +$3.00)

    $9.99
  • TURKEY CLUB

    TURKEY. BACON. WHITE CHEDDAR. AVOCADO. SPROUTS. MAYO. TOASTED SOURDOUGH.

    $14.99
  • WALDORF CHICKEN WRAP

    GRILLED CHICKEN. FUJI APPLES. RED GRAPES. WALNUTS. KALE. GREEN GODDESS AIOLI. IN A SPINACH WRAP.

    $14.99

SALADS & SIDES

SALADS

  • FANCY GREEN SALAD

    Artisan Lettuce Mix. Radish. Cucumber. Cherry Tomato. Green Goddess Vinaigrette. Pepitas.

    $13.00
  • KALE CAESAR SALAD

    Kale. Parmesan. Everything Bagel Crumb.

    $13.00

SIDES

  • WHOLE DILL PICKLE (Kosher)

    $3.00
  • HAWAIIAN MACARONI SALAD (1 LB)

    $5.00
  • HAWAIIAN MACARONI SALAD (1/2 LB)

    $3.00
  • PICNIC POTATO SALAD (1 LB)

    $5.00
  • PICNIC POTATO SALAD (1/2 LB)

    $3.00
  • SIDE OF FRIES

    $5.00
  • SIDE OF TATER TOTS

    $6.00
  • 4TH OF JULY SLAW (1/2 LB)

    $3.00
  • 4TH OF JULY SLAW (1 LB)

    $5.00
  • MEGA PICNIC POTATO

    $9.00
  • MEGA HAWAIIAN MACARONI SALAD

    $9.00

DESSERT

  • BANANA PUDDING

    Fresh Banana Slices. Vanilla Pudding. Nilla Wafers. Whipped Cream. Love!

    $8.00

SAUCES

  • SIDE OF RANCH

    $0.75
  • SIDE OF CAESAR DRESSING

    $0.75
  • SIDE OF GREEN GODDESS MAYO

    $0.75
  • SIDE OF GREEN GODDESS DRESSING (V)

    $0.75
  • SIDE OF HONEY MUSTARD

    $0.50
  • SIDE OF LEMON MAYO

    $0.50
  • SIDE OF MAYO

    $0.50
  • SIDE OF MUSTARD

    $0.50
  • SIDE OF ITALIAN DRESSING

    $0.50
  • SIDE OF HOUSE SAUCE

    $0.75
  • SIDE OF PICKLED JALAPENO AIOLI

    $0.75

CHIPS

DIRTY CHIPS

  • JALAPENO HEAT

    $3.00
  • MESQUITE BBQ

    $3.00
  • SALT & VINEGAR

    $3.00
    OUT OF STOCK
  • SOUR CREAM & ONION

    $3.00
  • SEA SALT

    $3.00
    OUT OF STOCK
  • MAUI ONION

    $3.00
    OUT OF STOCK

SLUSHEES!!! TO-GO

SLUSHEES!!!

  • BAJA BLAST SLUSHEE!!!

    Tequila. Lime. Tropical Stuff. Electrolytes.

    $12.00
  • NUDE BEACH SLUSHEE!!!

    Don Fulano Tequila. Derrumbes Mezcal. Watermelon. Lime. Grapefruit. Make it Spicy if you Dare!!!

    $13.00

COCKTAILS TO-GO

MENU COCKTAILS

  • CACTUS COOLER

    Chile Vodka. Tequila. Cactus Cooler. Lime.

    $13.00
  • GIN & TONIC

    Ford's gin. yuzu. Becherovka. Tonic. Fancy Garnishes.

    $13.00
  • LARGE MARG

    Tequila. Elderberry. Lime. Cane.

    $13.00
  • SUPER GRASS

    Lemongrass Mezcal. Tequila. Lime. Mango. Pandan.

    $13.00
  • SUNCRUISER REGULAR

    $9.00
  • SUNCRUISER LEMONADE

    $9.00

SPIRITS BOTTLE SHOP

SPIRITS

  • GEORGE T STAGG 2024 - 136.1pf

    Ranked as the #3 Best American Whiskey of 2024 as judged by Fred Minnick. Super limited quantities available, so grab em while we have em.

    $650.00
  • THOMAS H HANDY 2024 - 127.2pf

    $375.00
  • WILLIAM LARUE WELLER 2024 - 125.8pf

    $950.00
    OUT OF STOCK
  • ELIJAH CRAIG HM PRIVATE BARREL - 127.8pf

    Our first Private Barrel with Elijah Craig. This Barrel Proof Bourbon is 9 years old and comes in at 127.8pf (63.9%abv). It was aged in Rickhouse 1E on the 3rd Floor. Delicious Carmel bomb that has plenty of cherry and spice on the back to make this a delicious dram.

    $75.00
  • 5 SENTIDOS MEZCAL HM PRIVATE BATCH

    Happy Medium's first private batch of mezcal from our friends at Cinco Sentidos. This incredible ensemble is a blend of Sierra Negra agave and wild harvested Jabali agave. These agaves were cooked underground for 13 days with oak firewood and plantain, willow and acacia leaves. Only 59 liters made it to the states and it's only available here at Happy Medium and Lou's Deli.

    $120.00
  • BLANTON'S

    The Original Single Barrel Bourbon. A delicious whiskey that's getting slightly easier to find, but still hard to get. Get it while supplies last.

    $110.00
  • BLANTON'S "GOLD"

    Blanton's Gold clocks in at a super drinkable 103pf and is a kick up in flavor from the OG Blanton's that we all love. Super limited, so get it while it's in stock.

    $195.00
  • BLANTON'S "STRAIGHT FROM THE BARREL" SFTB

    What's better than regular Blanton's? Cask Strength Blanton's! Get it while supplies last.

    $215.00
    OUT OF STOCK
  • E.H. TAYLOR Barrel Proof

    Hand selected barrel that are uncut & unfiltered. This specific bottle is bottled at 127.3pf and was aged in warehouses constructed by Colonel Taylor over 100 years ago. Full flavored and a great bottle for any collector.

    $250.00
    OUT OF STOCK
  • E.H. TAYLOR Single Barrel

    Aged in the famous Warehouse C that Colonel E.H.Taylor built, this single barrel was selected for its distinct flavor profile and Bottled-in-Bond at 100pf.

    $110.00
  • E.H. TAYLOR Small Batch

    Aged in warehouses constructed by Colonel E.H.Taylor, this is a blend of barrels to create a truly unique bourbon that is then Bottled-In-Bond at 100pf and its one of the favorites of the crew at Happy Medium.

    $80.00
  • E.H. TAYLOR Straight Rye

    Colonel Taylor was making this style of rye more than 100 years ago and now it's seen a resurgence and is better than ever.

    $130.00
  • EAGLE RARE 10yr - 90pf

    The elusive Eagle Rare 10yr Single Barrel. Get it while we have it in stock.

    $60.00
  • ELMER T LEE - 90pf

    A delicious high rye single barrel bottled at 90pf.

    $145.00
  • FIREBALL 50ml

    Party of 1! Yes please

    $1.00
  • MAKER'S MARK "Cellar Aged" 2024

    Maker's Marks second release of their super limited Cellar Aged. This years release is a blend of 12 & 13 year old barrels and bottled at 119.3 proof. A must have for the wheated bourbon drinkers.

    $195.00
  • NASHVILLE BARREL CO "Filthy Animals"

    This 7yr Single Barrel was picked for the upcoming holiday season. Tons of barrel spice and makes a mean old fashioned. Coming in at 111.86pf and its named after the famous line in Home Alone.

    $65.00
  • OLD FORESTER "1924" 10yr - 100pf

    Part of the Whiskey Row Series, the 1924 10yr is a delicious whiskey that belongs in any Old Forester fans collection.

    $150.00
  • OLD FORESTER "2024 SINGLE BARREL" 100pf

    Named after our great friend Craig "Pappi" Robinson who always dressed impeccably and rocked boots and bolo ties with pride. This is the 6th barrel pick of Old Forester we've done and again we chose Warehouse H and Floor 8. Must be something to those high floors that we love.

    $55.00
  • OLD FORESTER "2025 SINGLE BARREL" 100pf

    The first official Old Forester Single Barrel at 100pf. The whiskey drinks really easy at 100pf and has tons of caramel, banana's foster with a super long finish. Great on its own or make some killer cocktails with it.

    $55.00
  • OLD FORESTER "2025 SINGLE BARREL" 132.5pf

    Our first official Old Forester Barrel Proof clocking in at 132.5pf. This delicious whiskey has plenty of heat, but drinks at a much lower proof. Great nose on this one with tons of oak spice and hints of vanilla, caramel, citrus and some banana. Drinks super rich with barrel front and center with loads of viscosity on this blue beast. A Great whiskey with a crazy long finish that seems to go on forever.

    $80.00
  • OLD FORESTER 2025 SB COMBO

    2 Bottle Combo of our newest 2025 Single Barrels from Old Forester. One 100pf Single Barrel (Black Label) and one 132.5pf Barrel Proof (Blue Label). While this is the first official Happy Medium / Old Forester Single Barrels, this is the 8th barrel we have done with Old Forester and they have all been pretty incredible. We hope you enjoy as much as we do.

    $125.00
  • STAGG "Jr"

    Batch numbers vary.

    $145.00
  • TEQUILA OCHO OLD FITZ ANEJO

    An incredible tequila aged in ex-Old Fitzgerald Wheated Bourbon barrels. A must have for any aged tequila fans.

    $135.00
  • TEQUILA OCHO PUNTAS 2024

    Super limited quantities available. Get it while it lasts.

    $95.00
  • WELLER 12yr (LITER)

    “Poor Man’s Pappy”, just kidding. This killer 12yr Wheated Bourbon in a liter sized bottle. What’s not to like, just more to go around.

    $175.00
  • WELLER SPECIAL RESERVE (750ml)

    The Original Wheated Bourbon Whiskey features an exceptionally smooth taste, substituting wheat for rye grain. Bottled at 90 proof, this bourbon stands out with its burnt orange color.

    $65.00
  • WELLER SPECIAL RESERVE (LITER)

    The Original Wheated Bourbon Whiskey features an exceptionally smooth taste, substituting wheat for rye grain. Bottled at 90 proof, this bourbon stands out with its burnt orange color.

    $70.00
  • YAMAZAKI DISTILLER'S RESERVE

    If you like Yamazaki 12yr, but don't want to pay the crazy prices it now gets, this is a killer option for some delicious Japanese whiskey from the famed Yamazaki Distillery. We have limited amounts, so get it while you can.

    $85.00
  • CHARTREUSE "YELLOW" - 80pf

    If only those dang monks could make more of this stuff. Only available in small quantities these days, so get it while we have it.

    $85.00
  • CHARTREUSE "GREEN"- 110pf

    If only those dang monks could make more of this stuff. Only available in small quantities these days, so get it while we have it.

    $85.00
  • WILLET POT STILL - 750ml

    The Flagship Willett Bourbon in a bottle that’s shaped like their pot still. Delicious just from Bardstown.

    $75.00

BEER TO-GO

BOTTLES

  • MILLER HIGH LIFE

    $5.00
  • BIG NOISE LAGER

    $7.00

CANS

  • ATHLETIC N/A IPA (Non-Alcoholic) - 12oz

    Run Wild is the ultimate session-able Non-Alcoholic IPA for craft beer lovers. Brewed with a blend of five Northwest hops, it has an approachable bitterness to balance the specialty malt body. Always refreshing.

    $5.00
  • ATHLETIC N/A LAGER (Non-Alcoholic) - 12oz

    Cerveza Atletica is a refreshing Non-Alcoholic Mexican light copper lager made with summertime refreshment in mind. A unique blend of organic German Vienna and Munich malts provides a rich copper hue, with an aroma and flavor of delicate bread crust that are balanced with light spicy and floral notes from the noble hop German Hersbrucker.

    $5.00
  • DONNA'S PICKLE BEER - 12oz

    $6.00
  • EASY RIDER LAGER - 12oz

    $6.00
  • GOLDEN STATE MIGHTY DRY CIDER - 12oz

    $8.00
  • STRAWBERRY BLOND, Carlsbad Brewing Co. - 16oz

    $8.00
  • TECATE - 12oz

    $5.00
  • HIGH NOON, Passionfruit (Seltzer) - 12oz

    $9.00
  • MONTUCKEY COLD SNACK - 16oz

    $6.00

SIX PACKS TO-GO

  • 6-PACK - DONNA'S PICKLE BEER

    $15.99
  • 6-PACK - MONTUCKEY COLD SNACK

    $10.99
  • 6-PACK - EASY RIDER LAGER

    $9.99
  • 6-PACK - TECATE

    $9.99
  • 6-PACK - ATHLETIC N/A LAGER (Non-Alcoholic)

    $13.99
  • 6-PACK - ATHLETIC N/A IPA (Non-Alcoholic)

    $13.99
  • 4-PACK SUNCRUISER

    $9.99

N/A BEVERAGES

  • MEXICAN COKE

    $4.00
  • CALYPSO LEMONADE

    $4.00
  • CAN CACTUS COOLER (Non-Alcoholic)

    $3.00
  • CAN DIET COKE

    $3.00
  • CAN SPRITE

    $3.00
  • JARRITOS (GUAVA)

    $4.00
  • JARRITOS (MADARIN)

    $4.00
  • SPRECHERS ROOT BEER

    $4.00
  • SQUIRT

    $4.00
  • MINERAGUA

    $4.00
  • WATERMELON REDBULL

    $5.00
  • ATHLETIC N/A LAGER (Non-Alcoholic) - 12oz

    Cerveza Atletica is a refreshing Non-Alcoholic Mexican light copper lager made with summertime refreshment in mind. A unique blend of organic German Vienna and Munich malts provides a rich copper hue, with an aroma and flavor of delicate bread crust that are balanced with light spicy and floral notes from the noble hop German Hersbrucker.

    $5.00
  • ATHLETIC N/A IPA (Non-Alcoholic) - 12oz

    Run Wild is the ultimate session-able Non-Alcoholic IPA for craft beer lovers. Brewed with a blend of five Northwest hops, it has an approachable bitterness to balance the specialty malt body. Always refreshing.

    $5.00
  • LYRE'S AMALFI SPRITZ (Non-Alcoholic) - 12oz

    $12.00
  • GOLDEN STATE CIDER (Non-Alcoholic) - 16oz

    $8.00

WINE TO-GO

BY THE BOTTLE

  • WHITE - Weissburgunder - Brand, Germany (1 Liter)

    This liter bottle is filled with notes of green apples, and white flowers offering easy, refreshing citrus on the palate.

    $22.00
  • ORANGE - Alien Orange, Broc Cellars / Happy Medium, California

    Introducing Alien Orange, a collaboration between Happy Medium and Broc Cellars. This is a delicious porch pounder that goes great with any type of food, sunshine, picnics and house parties. Grab one now while it's still around.

    $25.00
  • WHITE - Vino Verde - Broadbent, Portugal

    At just 9% alcohol and spritzy this is an all day quaffer. Nearly 20 years and counting for this perennial favorite. Light and fresh with flavors of tart green apple, melon, white peach, mineral, lemon zest, and pear. It is an ideal warm weather wine.

    $16.00
  • CHILLED RED - Got Grapes - Broc Cellars, California

    Crushable juicy red with plenty of fruit and enough spicy and earth to make this an everyday wine.

    $20.00
  • RED - Gamay / Beaujolais, Domaine Charnay - France

    A vibrant and delicious Beaujolais. Fresh, pure with good minerality. Notes of rose petals, juicy cherries, with some pepper and wild herbs. As the label suggests, Thibault Charnay’s Beaujolais is straight out of the pierres dorées, the golden limestone terroir of the southern Beaujolais. Grown organically, and vinified naturally, this is a perfect Gamay to enjoy without fuss.

    $24.00
  • BUBBLES - Adernats Cava - Spain

    Get off the Cava-hater train and get onto this. Chock full of apple and citrus with a honeyed, quince-y thing going on underneath, this is perfect for a pre-dinner drink, or a during dinner drink, or an after dinner drink. It's perfect for drinking, basically. ABV: 11.5%

    $24.00

MERCH!!!

HATS

  • LOU'S "NAVY" SUB HAT

    Made by our Homies at Redwood St Hat Co., this custom Lou's Deli Hat is a throwback of some US Navy Submarine hats.

    $28.00
    OUT OF STOCK
  • LOU'S "TAN" TORPEDO HAT

    $28.00
  • HAPPY MEDIUM BLACK SHOP HAT

    Happy Medium's classic shop hat in black for when you just need a solid hat that pairs with everything.

    $28.00
  • DONNA'S "GREEN" PICKLE HAT

    $35.00
  • DONNA'S "BLACK" PICKLE HAT

    $35.00

SHIRTS

  • CLASSIC POCKET TEE

    Black pocket tees never go out of style. Goes with everything and made by Comfy Colors, so it can withstand some abuse and multiple washes.

    $25.00
  • HM BLACK COCKTAIL TEE

    $25.00

SWEATSHIRTS

  • CLASSIC CREW NECK

    Comfort Colors crew necks are the perfect accessory for our lack of winter here in San Diego. Super comfy and only gets better when washed a few times.

    $40.00

Lou's Deli Location and Ordering Hours

(619) 915-6451
2940 Lincoln Ave, San Diego, CA 92104
Open now • Closes at 3:59AM
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